{"id":21689,"date":"2020-12-10T16:38:25","date_gmt":"2020-12-10T15:38:25","guid":{"rendered":"https:\/\/mag.komk.fr\/?p=21689"},"modified":"2021-05-17T19:45:39","modified_gmt":"2021-05-17T17:45:39","slug":"calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work","status":"publish","type":"post","link":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/","title":{"rendered":"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d"},"content":{"rendered":"    <div id=\"chapo-block_5fd22ff624db5\" class=\"chapo\">\r\n        <blockquote class=\"chapo-blockquote\">\r\n            <span class=\"chapo-text\">Will perfumery one day be recognised as an artform? Since 2013, the International Society of Perfumer-Creators has been working towards wider recognition for the perfumer profession. At the beginning of 2021, it will publish a charter defining the rights and moral obligations that apply to the profession. Hopefully, this will be the first step towards one day seeing perfume design recognised as an intellectual work by the French Intellectual Property Code. Calice Becker, President of the Society, answered Nez\u2019s questions. <\/span>\r\n        <\/blockquote>\r\n        <style type=\"text\/css\">\r\n            #chapo-block_5fd22ff624db5 {\r\n                background: ;\r\n                color: ;\r\n            }\r\n        <\/style>\r\n    <\/div>\r\n    \n\n\n<p><strong>Why was the International Society of Perfumer-Creators created?<\/strong><\/p>\n\n\n\n<p>In 2012, Fr\u00e9d\u00e9ric Mitterand, who was the Minister of Culture at the time, named five perfumers Knights of the Order of Arts and Letters, maintaining that the intelligence of the nose should be recognised as much as that of the hands. This statement resonated like an injunction. A few months earlier, eleven founding members of the International Society of Perfumer-Creators (Maurice Maurin, Raymond Chaillan, Maurice Roucel, Jean Guichard, Patricia de Nicola\u00ef, Dominique Ropion, Sylvie Jourdet, Olivier Cresp, Thierry Wasser, Christopher Sheldrake, and the Society\u2019s President, Patrick de Saint Yves) had announced their intention to value, promote and defend the profession. In 2014, the Society became a non-profit organisation. Today, it has over 300 members. Its first act was to trademark the term \u201cPerfumer-Creator\u201d in France. The ultimate goal would be to see perfume design recognised as an intellectual work. However, in 2017 when I succeeded Raymond Chaillan as President, I realised that the perfumer profession has no official existence anywhere, neither at the Ministry of Culture, nor at the Ministry of Industry, nor for the \u201cLiving Heritage Company\u201d designation, but if we have any hope of receiving recognition, our profession first needs to be properly defined and outlined.&nbsp;<\/p>\n\n\n\n<p><strong>How do you explain why this has not been the case up until now?<\/strong><\/p>\n\n\n\n<p>The profession has never been united. Under the monarchy, there was a trade association of master glove-makers and perfumers, but it was dissolved with the arrival of the Revolution. Then modern perfumery was born with the Universal exhibitions, around leading figures such as Aim\u00e9 Guerlain, with a sort of gentleman\u2019s agreement and unspoken rules. This continues even today. We are trained in schools where we learn from our mentors who say things like: \u201c<em>this practice should be encouraged\u201d <\/em>or <em>\u201cthat is not how things are done\u201d, <\/em>but no definition or official rules apply to our profession. It is undoubtedly because for a long time the trade was ruled by a culture of secrecy. Perfumers did not used to sign their works, a bit like ghost writers in literature. This is much less the case these days, but it is still difficult to have discussions with large companies. The Perfumer-Creator Charter will enable us to set the record straight and to provide a framework.&nbsp;<\/p>\n\n\n\n<p><strong>How was it established?<\/strong><\/p>\n\n\n\n<p>In order to write it, we first had to agree on how to define ourselves. We had around twenty qualitative interviews carried out with perfumers from all over the world, some at the beginning of their career, others more experienced, from both small and large companies, working for independent brands and some directors of big companies. These interviews raised certain issues that then enabled us to draw up a quantitative questionnaire for which we received 220 responses. Next, we got on with writing the charter, which we are now in the process of finalising. It will be reviewed by a lawyer so it can serve as case law in the event of a legal dispute, then it will be subjected to a vote by the board. It will be published in early 2021 and distributed in perfumery schools.&nbsp;<\/p>\n\n\n\n<p><strong>What are the key features of the charter?&nbsp;<\/strong><\/p>\n\n\n\n<p>These days, anyone who buys two essential oils can call himself a perfumer. The purpose of the charter is similar to that of the medical order. It will outline the rights and obligations of perfumers covering different areas: training, respecting rules established by the IFRA (the International Fragrance Association, which regulates the use of ingredients in perfumery), ethical behaviour, copyright and more.<\/p>\n\n\n\n<p><strong>What other projects are there at the International Society of Perfumer-Creators?<\/strong><\/p>\n\n\n\n<p>One of our main goals is to create a Perfume Institute or Conservatoire in Paris which would be open to the public and professionals alike to provide information on natural raw materials, synthetics, industry standards and more. This new site would expand on the Osmoth\u00e8que, which is currently housed on the ISIPCA campus in Versailles. It is a very ambitious project also supported by the French Society of Perfumers and the Society of Friends of the Osmoth\u00e8que. A specialist in the creation of public cultural institutions has been tasked with drawing up the specifications of the project so that we can raise funds.&nbsp;<\/p>\n\n\n\n<p>Finally, we would like to bring perfumers closer to the IFRA. They often feel hindered by its existence, when the association was founded by perfumers themselves in order to ensure compositions are safe and so that perfume can be a pleasure, and not a risk. Thanks to the International Society of Perfumer-Creators, perfumers can get involved with the IFRA by sharing their knowledge of the use of ingredients and their olfactory qualities.<\/p>\n\n\n\n<p>&#8212;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>More info about the SIPC: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.perfumer-creators.com\/en\" target=\"_blank\">www.perfumer-creators.com<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Calice Becker, President of the International Society of Perfumer-Creators, answered Nez\u2019s questions. <\/p>\n","protected":false},"author":25,"featured_media":21686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[675,1416],"tags":[3119],"coauthors":[1125],"class_list":["post-21689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-perfume","tag-perfumers","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d - Nez the olfactory cultural movement<\/title>\n<meta name=\"description\" content=\"Calice Becker, President of the International Society of Perfumer-Creators, answered Nez\u2019s questions.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d - Nez the olfactory cultural movement\" \/>\n<meta property=\"og:description\" content=\"Calice Becker, President of the International Society of Perfumer-Creators, answered Nez\u2019s questions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Nez\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nezlarevue\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-10T15:38:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-17T17:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anne-Sophie Hojlo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anne-Sophie Hojlo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/\"},\"author\":{\"name\":\"Anne-Sophie Hojlo\",\"@id\":\"https:\/\/mag.komk.fr\/en\/#\/schema\/person\/6a43595360a7e4b20acb5cd9c54bf6a2\"},\"headline\":\"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d\",\"datePublished\":\"2020-12-10T15:38:25+00:00\",\"dateModified\":\"2021-05-17T17:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/\"},\"wordCount\":811,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg\",\"keywords\":[\"Perfumers\"],\"articleSection\":[\"Interviews\",\"Perfume\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/\",\"url\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/\",\"name\":\"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d - Nez the olfactory cultural movement\",\"isPartOf\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg\",\"datePublished\":\"2020-12-10T15:38:25+00:00\",\"dateModified\":\"2021-05-17T17:45:39+00:00\",\"description\":\"Calice Becker, President of the International Society of Perfumer-Creators, answered Nez\u2019s questions.\",\"breadcrumb\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#primaryimage\",\"url\":\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg\",\"contentUrl\":\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Calice Becker\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mag.komk.fr\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mag.komk.fr\/en\/#website\",\"url\":\"https:\/\/mag.komk.fr\/en\/\",\"name\":\"Nez, le mouvement culturel olfactif\",\"description\":\"the olfactory cultural movement\",\"publisher\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/#organization\"},\"alternateName\":\"Nez\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mag.komk.fr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mag.komk.fr\/en\/#organization\",\"name\":\"Nez\",\"url\":\"https:\/\/mag.komk.fr\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mag.komk.fr\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2023\/03\/cropped-Nez_le_mouvement_culturel_olfactif.png\",\"contentUrl\":\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2023\/03\/cropped-Nez_le_mouvement_culturel_olfactif.png\",\"width\":1000,\"height\":265,\"caption\":\"Nez\"},\"image\":{\"@id\":\"https:\/\/mag.komk.fr\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/nezlarevue\",\"https:\/\/www.instagram.com\/nezlarevue\/\",\"https:\/\/www.linkedin.com\/company\/nez-lebureauolfactif\/\",\"https:\/\/www.youtube.com\/channel\/UCw3QQd_kVkhcJ4ZSRSJ2O3Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mag.komk.fr\/en\/#\/schema\/person\/6a43595360a7e4b20acb5cd9c54bf6a2\",\"name\":\"Anne-Sophie Hojlo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mag.komk.fr\/en\/#\/schema\/person\/image\/d4108b5db7bd6172f97fefedf76ff541\",\"url\":\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2021\/08\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpg\",\"contentUrl\":\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2021\/08\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpg\",\"caption\":\"Anne-Sophie Hojlo\"},\"description\":\"Devenue journaliste apr\u00e8s des \u00e9tudes d'histoire, elle a exerc\u00e9 sa plume pendant dix ans au Nouvel Observateur, o\u00f9 elle a hum\u00e9 successivement l'ambiance des pr\u00e9toires puis les fumets des tables parisiennes. Elle rejoint l'\u00e9quipe d'Auparfum, puis de Nez, en 2018 et \u00e9crit depuis pour les diff\u00e9rentes publications du collectif, notamment dans la collection \u00ab Les Cahiers des naturels \u00bb, ou encore Parfums pour homme (Nez \u00e9ditions, 2020).\",\"url\":\"https:\/\/mag.komk.fr\/en\/author\/ashojlo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d - Nez the olfactory cultural movement","description":"Calice Becker, President of the International Society of Perfumer-Creators, answered Nez\u2019s questions.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d - Nez the olfactory cultural movement","og_description":"Calice Becker, President of the International Society of Perfumer-Creators, answered Nez\u2019s questions.","og_url":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/","og_site_name":"Nez","article_publisher":"https:\/\/www.facebook.com\/nezlarevue","article_published_time":"2020-12-10T15:38:25+00:00","article_modified_time":"2021-05-17T17:45:39+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg","type":"image\/jpeg"}],"author":"Anne-Sophie Hojlo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anne-Sophie Hojlo","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#article","isPartOf":{"@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/"},"author":{"name":"Anne-Sophie Hojlo","@id":"https:\/\/mag.komk.fr\/en\/#\/schema\/person\/6a43595360a7e4b20acb5cd9c54bf6a2"},"headline":"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d","datePublished":"2020-12-10T15:38:25+00:00","dateModified":"2021-05-17T17:45:39+00:00","mainEntityOfPage":{"@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/"},"wordCount":811,"commentCount":1,"publisher":{"@id":"https:\/\/mag.komk.fr\/en\/#organization"},"image":{"@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#primaryimage"},"thumbnailUrl":"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg","keywords":["Perfumers"],"articleSection":["Interviews","Perfume"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/","url":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/","name":"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d - Nez the olfactory cultural movement","isPartOf":{"@id":"https:\/\/mag.komk.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#primaryimage"},"image":{"@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#primaryimage"},"thumbnailUrl":"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg","datePublished":"2020-12-10T15:38:25+00:00","dateModified":"2021-05-17T17:45:39+00:00","description":"Calice Becker, President of the International Society of Perfumer-Creators, answered Nez\u2019s questions.","breadcrumb":{"@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#primaryimage","url":"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg","contentUrl":"https:\/\/mag.komk.fr\/wp-content\/uploads\/2020\/12\/Calice-Becker.jpg","width":1200,"height":630,"caption":"Calice Becker"},{"@type":"BreadcrumbList","@id":"https:\/\/mag.komk.fr\/en\/perfume\/calice-becker-the-ultimate-goal-would-be-to-see-perfume-design-recognised-as-an-intellectual-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mag.komk.fr\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Calice Becker: \u201cThe ultimate goal would be to see perfume design recognised as an intellectual work\u201d"}]},{"@type":"WebSite","@id":"https:\/\/mag.komk.fr\/en\/#website","url":"https:\/\/mag.komk.fr\/en\/","name":"Nez, le mouvement culturel olfactif","description":"the olfactory cultural movement","publisher":{"@id":"https:\/\/mag.komk.fr\/en\/#organization"},"alternateName":"Nez","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mag.komk.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mag.komk.fr\/en\/#organization","name":"Nez","url":"https:\/\/mag.komk.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mag.komk.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mag.komk.fr\/wp-content\/uploads\/2023\/03\/cropped-Nez_le_mouvement_culturel_olfactif.png","contentUrl":"https:\/\/mag.komk.fr\/wp-content\/uploads\/2023\/03\/cropped-Nez_le_mouvement_culturel_olfactif.png","width":1000,"height":265,"caption":"Nez"},"image":{"@id":"https:\/\/mag.komk.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nezlarevue","https:\/\/www.instagram.com\/nezlarevue\/","https:\/\/www.linkedin.com\/company\/nez-lebureauolfactif\/","https:\/\/www.youtube.com\/channel\/UCw3QQd_kVkhcJ4ZSRSJ2O3Q"]},{"@type":"Person","@id":"https:\/\/mag.komk.fr\/en\/#\/schema\/person\/6a43595360a7e4b20acb5cd9c54bf6a2","name":"Anne-Sophie Hojlo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mag.komk.fr\/en\/#\/schema\/person\/image\/d4108b5db7bd6172f97fefedf76ff541","url":"https:\/\/mag.komk.fr\/wp-content\/uploads\/2021\/08\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpg","contentUrl":"https:\/\/mag.komk.fr\/wp-content\/uploads\/2021\/08\/200720-RBassenne-ODB-Saison-2099-min-100x100.jpg","caption":"Anne-Sophie Hojlo"},"description":"Devenue journaliste apr\u00e8s des \u00e9tudes d'histoire, elle a exerc\u00e9 sa plume pendant dix ans au Nouvel Observateur, o\u00f9 elle a hum\u00e9 successivement l'ambiance des pr\u00e9toires puis les fumets des tables parisiennes. Elle rejoint l'\u00e9quipe d'Auparfum, puis de Nez, en 2018 et \u00e9crit depuis pour les diff\u00e9rentes publications du collectif, notamment dans la collection \u00ab Les Cahiers des naturels \u00bb, ou encore Parfums pour homme (Nez \u00e9ditions, 2020).","url":"https:\/\/mag.komk.fr\/en\/author\/ashojlo\/"}]}},"_links":{"self":[{"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/posts\/21689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/comments?post=21689"}],"version-history":[{"count":0,"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/posts\/21689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/media\/21686"}],"wp:attachment":[{"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/media?parent=21689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/categories?post=21689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/tags?post=21689"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/mag.komk.fr\/en\/wp-json\/wp\/v2\/coauthors?post=21689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}