{"id":46880,"date":"2024-12-02T17:15:30","date_gmt":"2024-12-02T16:15:30","guid":{"rendered":"https:\/\/mag.komk.fr\/?p=46880"},"modified":"2024-12-04T11:11:29","modified_gmt":"2024-12-04T10:11:29","slug":"bdk-parfums-a-family-attachment","status":"publish","type":"post","link":"https:\/\/mag.komk.fr\/en\/niche-by-nez\/bdk-parfums-a-family-attachment\/","title":{"rendered":"BDK Parfums: A family attachment"},"content":{"rendered":"    <div id=\"chapo-block_8d40546d77c1c72ef2e714f2bba98ae4\" class=\"chapo\">\r\n        <blockquote class=\"chapo-blockquote\">\r\n            <span class=\"chapo-text\"><p>Since it was launched in 2016, BDK Parfums has built a close working relationship with the composition house Mane. The collaboration has resulted in nine creations so far.<\/p>\n<\/span>\r\n        <\/blockquote>\r\n        <style type=\"text\/css\">\r\n            #chapo-block_8d40546d77c1c72ef2e714f2bba98ae4 {\r\n                background: ;\r\n                color: ;\r\n            }\r\n        <\/style>\r\n    <\/div>\r\n    \n\n\n<p><em>In partnership with Mane<\/em><\/p>\n\n\n\n<p>Since it was launched in 2016, BDK Parfums has built a close working relationship with the composition house Mane. The collaboration has resulted in nine creations so far. Brand founder David Benedek was born into the world of fragrances: His grand-parents distributed Dior and Worth in Paris and all over France in the 1950s. \u201cIt\u2019s a world I\u2019ve been in love with since I was little, but I didn\u2019t know I wanted to work in it. It was only when I lived in China then the USA that I realized how culturally influenced applying perfume can be, and the two sides of me, artistic and rational, led me into entrepreneurship,\u201d he explains. After studying perfumery and cosmetics at the Institut Fran\u00e7ais de la Mode, he built up indept expertise in raw materials, which he honed at Cinqui\u00e8me Sens in Paris.<\/p>\n\n\n\n<p><strong>The emergence of the niche market<\/strong> convinced him to launch his own brand: \u201cI realized that you don\u2019t have to be one of the big traditional houses to offer splendid fragrances, and I simply wanted to create an olfactory library where everyone can read their own story.\u201d He then turned to a friend of his parents, Monique Ledunois, an evaluator then salesperson at Mane: \u201cShe opened the doors for me and let me conduct my first trials. I met the perfumers and developed a bond based on trust with them, what you could call family ties,\u201d he says. The interactions are smooth and the freedom David provides is greatly appreciated. \u201cDavid is very approachable and there\u2019s lots of transparency between us,\u201d under-lines Kevin Brillouet, Sales Manager and Project Leader at the composition house. \u201cHe knows our perfumers really well and likes talking to them about technique and formulation, which has built up trust on both sides. The freedom he gives us is rare and appreciable. He has a sense of aesthetics that means he can follow his heart, but he also makes sure he listens to the Mane teams. And the budgets and time allocated to the creative process are considerable. \u201d When he launched the brand, David Benedek was determined to propose creations that put beautiful ingredients center stage, whether as part of a collection dedicated to each ingredient or the \u201cParisienne\u201d collection, with its more urban feel. Two additional ranges have been unveiled since then: \u201cExclusive\u201d for Harrods of London \u2013 one of the first major department stores to distribute BDK Parfums \u2013 which combines two ingredients or facets; and a tribute to the Mediterranean, named \u201cAzur,\u201d which introduces freshness as a counterpoint to the house\u2019s sensual, heady signature style. \u201cEven in this collection, which is designed to be lighter, you can recognize the brand\u2019s generosity,\u201d notes Ines Gilioli, an evaluator at Mane. She\u2019s the one who guides perfumers so their compositions correspond to the brief, serving as a \u201csecond nose\u201d to add a layer of objectivity.<\/p>\n\n\n\n<p><strong>A role that involves real interaction ensuring the brand<\/strong> can keep evolving. After the success of fragrances like Gris charnel extrait (named Best Niche Perfume 2023 by Fragrantica, and awarded the Perfume Extraordinaire prize by the Fragrance Foundation USA the same year), David Benedek is more convinced than ever that creative risk-taking is he way forward, as he explains: \u201cAuthenticity has always been a core value in my approach, but these days I go much further in embracing the element of surprise. I want to offer the market concepts that have an olfactory style that really is different.\u201d His first store in Paris\u2019s very chic Rue Saint-Honor\u00e9 has also helped him make his mark: More than a sales outlet, it is also a cocoon where clients can discover the ingredients showcased in his creations, giving them the keys to building up their knowledge and introducing them to brand aesthetics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Three questions for Mathilde Bijaoui, Mane :<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2024\/12\/Mathilde-Bijaoui-1-731x1024.jpg\" alt=\"\" class=\"wp-image-47092\" style=\"width:350px\" srcset=\"https:\/\/mag.komk.fr\/wp-content\/uploads\/2024\/12\/Mathilde-Bijaoui-1-731x1024.jpg 731w, https:\/\/mag.komk.fr\/wp-content\/uploads\/2024\/12\/Mathilde-Bijaoui-1-214x300.jpg 214w, https:\/\/mag.komk.fr\/wp-content\/uploads\/2024\/12\/Mathilde-Bijaoui-1-768x1075.jpg 768w, https:\/\/mag.komk.fr\/wp-content\/uploads\/2024\/12\/Mathilde-Bijaoui-1-1097x1536.jpg 1097w, https:\/\/mag.komk.fr\/wp-content\/uploads\/2024\/12\/Mathilde-Bijaoui-1-1463x2048.jpg 1463w, https:\/\/mag.komk.fr\/wp-content\/uploads\/2024\/12\/Mathilde-Bijaoui-1-scaled.jpg 1828w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/figure><\/div>\n\n\n<p><strong>How did you develop Gris charnel?<\/strong><br>We showed David Benedek a trial, which we sometimes do proactively, outside of a brief. I started with tonka bean, one of my favorite ingredients. He liked it a lot, but took the time to let the idea take root. He came back to us six months later and we set to work on the project, which he wanted to include in the \u201cParisienne\u201d collection: I was inspired by the idea of a black-and-white photo of Paris; I love working with color shades. And tonka bean has two facets: It\u2019s dark as well as creamy. I gave it texture with an enveloping iris, a milky sandalwood and black tea extract, which isn\u2019t too smoky. Cardamom and fig top notes add some sparkle.<\/p>\n\n\n\n<p><strong>What aspect of the collaboration did you enjoy in particular?<\/strong><br>The working relationship was very smooth: David has a strong sense of the aesthetics of his brand, which is useful in guiding perfumers without imposing choices on them, without trying to take their place. I recently realized that if I had needed to create a fragrance for myself, it would have been identical to Gris charnel. I\u2019m just so happy it has met with success, to know people like it: I get the impression there\u2019s a real coherence, an honesty, that is perceptible on the olfactory level. This first collaboration allowed us to build a relationship on trust.<\/p>\n\n\n\n<p><strong>How did the idea of creating an extract come about three years later?<\/strong><br>It was David\u2019s idea. And a real challenge: Since Gris charnel was already successful, the idea was to propose something else that differed from it enough to be pertinent while retaining the same identity. I struggled initially, but the discussions with David helped me find a path forward. I worked on the composition\u2019s intensity with an almost animalic vanilla plus patchouli, which adds a lot of depth. I was delighted by the awards from Fragrantica and the Fragrance Foundation USA: BDK Parfums is a brand that\u2019s all about passion and poetry, as illustrated by its olfactory choices, as well its aesthetic decisions, conveyed by communications and the bottles, which I find particularly attractive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BDK Parfums and Mane in five fragrances<\/h2>\n\n\n\n<p><strong>BOUQUET DE HONGRIE<\/strong><br>Perfumer Serge Majoullier<br>Launch 2016<br><em>A bouquet of jasmine and roses, transparent and sun-kissed, rounded out by juicy fruits \u2013 pear and blackcurrant \u2013 reclining on a cloud of comfy, almost honeyed musks.<\/em><\/p>\n\n\n\n<p><strong>CR\u00c8ME DE CUIR<\/strong><br>Perfumer Violaine Collas<br>Launch 2018 <br><em>The citrusy opening with its sour, zesty feel gradually gives way to a luminous and velvety suede, with mild spices, ambery vanilla and powdery woods adding more texture.<\/em><\/p>\n\n\n\n<p><strong>GRIS CHARNEL<\/strong><br>Perfumer Mathilde Bijaoui<br>Launch 2019<br><em>A chiaroscuro effect where the light of a powdery iris and creamy sandalwood offsets a black tea fringed with tonka bean and resinous notes clad in woody trappings.<\/em><\/p>\n\n\n\n<p><strong>CITRUS RIVIERA<\/strong><br>Perfumer Ralf Schwieger<br>Launch 2020<br><em>The dancing breeze conveys the perfume of the waves along with the scent of citrus and the fragrance of flowers carpeting the warm, salt-coated earth.<\/em><\/p>\n\n\n\n<p><strong>PAS CE SOIR EXTRAIT<\/strong><br>Perfumer Violaine Collas<br>Launch 2023<br><em>This dense cocktail of peach, pear and ginger reveals a spicy, gourmand jasmine with patchouli and woody amber base notes bringing a darker feel.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since it was launched in 2016, BDK Parfums has built a close working relationship with the composition house Mane. The collaboration has resulted in nine creations so far.<\/p>\n","protected":false},"author":12139,"featured_media":47085,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[8430],"tags":[8421,8433,938],"coauthors":[2930],"class_list":["post-46880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-niche-by-nez","tag-bdk-2","tag-david-benedek","tag-mane-en","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BDK Parfums: A family attachment - Nez the olfactory cultural movement<\/title>\n<meta name=\"description\" content=\"Since it was launched in 2016, BDK Parfums has built a close working relationship with the composition house Mane. 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